Terms & Conditions
Last updated: 18 August 2026
These Terms & Conditions govern your use of the Guidestone Systems website and any enquiries made through it.
By using this website, you agree to these Terms & Conditions. If you do not agree with them, please do not use the website.
1. About Us
This website is operated by Guidestone Systems ("Guidestone Systems", "we", "us" or "our").
Guidestone Systems provides database reactivation, lead re-engagement, appointment generation and related marketing automation services to businesses.
For the purposes of these Terms, "you" or "your" means any person or organisation accessing or using our website.
2. Business-to-Business Services
Our services are intended primarily for businesses and organisations.
Information on this website is provided for general information about our services and does not, by itself, create a contract between you and Guidestone Systems.
Where you engage Guidestone Systems to provide services, the specific scope of work, pricing, payment terms, campaign requirements and other commercial terms will be set out in a separate Service Agreement or other written agreement between us.
If there is any conflict between these website Terms & Conditions and a signed Service Agreement, the Service Agreement will take precedence in relation to the services covered by that agreement.
3. Our Services
Guidestone Systems helps businesses reconnect with existing and historic leads through services which may include:
database reactivation campaigns;
SMS-based lead re-engagement;
automated conversations and follow-up;
lead qualification;
appointment generation;
marketing automation; and
related consulting and implementation services.
The exact services provided to each client will depend on the individual agreement entered into with that client.
We may change, add to or discontinue services advertised on our website at any time.
4. No Guarantee of Results
Any examples, estimates, projections, case studies or potential results shown on this website are provided for illustrative purposes only unless expressly stated otherwise in a written agreement.
The performance of a database reactivation campaign can depend on numerous factors outside our control, including the quality and age of the client's database, previous contact with leads, the client's offer, pricing, sales process, lead responsiveness and the client's ability to follow up and close opportunities.
We therefore do not guarantee any particular number of responses, appointments, sales or amount of revenue unless a specific guarantee is expressly included in a written Service Agreement.
Past performance does not guarantee future results.
5. Client Data and Compliance
Where a client provides a database or other personal data to Guidestone Systems for the purpose of providing our services, the handling of that data will be governed by the applicable Service Agreement, Data Processing Agreement and/or Privacy Policy.
Unless otherwise agreed in writing, the client is responsible for ensuring that it has the necessary rights and lawful basis to collect, hold and provide the data to us and to instruct us to process that data for the agreed campaign.
The client remains responsible for the legality of the source of its database and for ensuring that its marketing activities comply with applicable laws and regulations.
Guidestone Systems will process client data only as necessary to provide the agreed services and in accordance with our contractual and legal obligations.
6. Website Enquiries
Submitting an enquiry, booking a call or providing your contact details through this website does not oblige either party to enter into a commercial agreement.
We may contact you using the information you provide for the purpose of responding to your enquiry, discussing our services or arranging a meeting.
Our handling of personal information submitted through the website is explained in our Privacy Policy.
7. Pricing
Any prices, example pricing models or performance-based arrangements displayed on this website are indicative unless expressly stated otherwise.
The final price and payment structure for our services will be agreed with each client before services begin.
Pricing may include fixed fees, fees per appointment, performance-based fees, revenue-share arrangements or another agreed pricing structure.
The applicable pricing and payment terms will be set out in the relevant Service Agreement or proposal.
8. Intellectual Property
Unless otherwise stated, all content on this website belongs to Guidestone Systems or is used by us with permission.
This includes, without limitation:
text;
branding;
logos;
graphics;
designs;
campaign materials;
documents;
processes; and
website content.
You may view and use the website for normal business and informational purposes.
You may not reproduce, distribute, sell, republish, modify or commercially exploit our website content without our prior written permission.
9. Acceptable Use
You must not use this website:
for any unlawful or fraudulent purpose;
to attempt to gain unauthorised access to our systems;
to introduce viruses, malicious software or other harmful technology;
to interfere with the operation or security of the website;
to collect information from the website using automated means without permission; or
in any way that infringes the rights of Guidestone Systems or another person.
We reserve the right to restrict or block access where we reasonably believe the website is being misused.
10. Website Availability
We aim to keep our website available and accurate but cannot guarantee that it will always be available, uninterrupted or free from errors.
We may suspend, withdraw, change or update any part of the website without notice.
We are not responsible for losses resulting solely from temporary website downtime or technical problems outside our reasonable control.
11. Information on This Website
We take reasonable care to ensure information published on this website is accurate when published.
However, website content is provided for general information only and should not be treated as legal, financial, tax or other professional advice.
You should obtain appropriate professional advice where necessary before making decisions based on information contained on this website.
12. Third-Party Services and Links
Our website may contain links to third-party websites, platforms or services.
These links are provided for convenience and do not mean that Guidestone Systems endorses or controls those third parties.
We are not responsible for the content, availability, security or privacy practices of third-party websites or services.
Your use of third-party services may be subject to their own terms and privacy policies.
13. Limitation of Liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
To the fullest extent permitted by law, Guidestone Systems will not be liable for indirect or consequential losses arising solely from your use of, or reliance upon, this website.
In particular, we will not be liable through your use of this website for loss of profits, revenue, business opportunities, anticipated savings, goodwill or data.
Any liability arising from services actually provided by Guidestone Systems will be governed by the relevant Service Agreement.
14. Privacy and Data Protection
We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018 where applicable.
Further information about how we collect, use, store and protect personal information is provided in our Privacy Policy.
Where we process personal data supplied by a client as part of a database reactivation campaign, additional data processing terms may apply.
15. Changes to These Terms
We may update these Terms & Conditions from time to time to reflect changes to our website, services, business practices or legal obligations.
The latest version will be published on this website together with the date it was last updated.
Changes will apply from the date the updated Terms are published and will not retrospectively change the terms of an existing signed Service Agreement.
16. Severability
If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in full force and effect.
17. Governing Law
These Terms & Conditions and any dispute or claim relating to the use of this website shall be governed by the laws of England and Wales.
The courts of England and Wales shall have jurisdiction in relation to disputes arising from these Terms, subject to any mandatory legal rights that apply.
18. Contact
if you have any questions about these Terms & Conditions, please contact:
Guidestone Systems
Website: guidestonesystems.com
Email: [email protected]